WHO (AM I?)
I am a design researcher and strategist intent on developing a deep understanding of how & why people tick
I am a researcher, designer, artist, creator and collaborator. My background in art and design allows me to brainstorm solutions and dream up beautiful execution that respects the user and the manufacturing process. I thrive working in cross-disciplinary teams because I believe two (or more) brains are better than one.
HOW (DO I WORK?)
Solve Problems
My background in Industrial Design helps me seek out and uncover the stress points for users and uncovering creative and tangible solutions
Understand the Psychology
Curious to explore how and more importantly why people work the way they do.
Focus on Empathy
Understanding where people are coming from in order to gather insights that impact.
In addition to adhering to the three pillars of my process, I consistently strive to answer the most basic questions: who, what, when, where, why, and how. In my experience, "why" always provides the most insightful answers to any given problem. Why does a person like or dislike something? Why do people do things certain ways? By asking why, I can get to the root of a problem and that's where new perspectives are born.
WHAT (WORK HAVE I DONE?)
WHERE (CAN YOU FIND ME?)
